Bollywood star Alia Bhatt is championing the power of personal expression in Levi’s® new campaign, "Many Ways, One Original." This latest chapter of the brand's "Behind Every Original" series emphasizes that individual style is as multifaceted as a person's experiences, moods, and influences, moving beyond the notion of a single signature look.
Embracing Diverse Personalities
The campaign, featuring Bhatt, takes a straightforward stance on fashion: there is no singular correct way to dress or define oneself. It showcases how a personal wardrobe can adapt to various moods and occasions, encouraging experimentation and finding what genuinely resonates with an individual. The narrative follows Bhatt through different everyday scenarios, each highlighting a distinct mood and stylistic expression.
Style for Every Mood
In the campaign visuals, Alia Bhatt models a range of denim silhouettes and styling combinations, demonstrating the versatility of clothing. One notable ensemble features a bold denim-on-denim look, pairing a structured strapless denim corset with matching wide-leg jeans, elevated with gold jewelry and black strappy heels for a touch of glamour. Another outfit presents a more refined aesthetic, combining dark blue wide-leg Levi’s jeans with a burgundy ribbed sweater and a sophisticated brown leather jacket. These diverse stylings underscore the campaign's message of having fun with fashion.
The "Mixtape" of Identity
Central to "Many Ways, One Original" is the concept of a personal "mixtape"—an eclectic blend of sounds, memories, places, and experiences that collectively form an individual's identity. This analogy extends to personal style, suggesting that it too is a unique compilation. The campaign's relatability stems from its refusal to box Alia Bhatt into a single fashion category, instead celebrating the dynamic nature of women and their evolving styles.
Alia Bhatt commented on the campaign's theme, stating, “We’re all made up of so many facets, shaped by our varied experiences... In a way, it’s a bit like a mixtape.” She added that the campaign celebrates these diverse aspects, emphasizing, “There’s no one way to express yourself. You can play with different fits, pieces and looks to create something that feels personal, lived-in and uniquely yours.”
Background
This new campaign marks the second installment in Levi’s® "Behind Every Original" series, continuing its exploration of individuality. The featured collections, including the styles showcased by Alia Bhatt, are now available for purchase both in stores nationwide and online via www.levi.in.
